Privacy policy
Our Data Protection Obligation
We consider our customers our partners. This partnership also extends to how we handle your personal data. For Azienda Agricola Bianchi SNC, it is obvious to collaborate with its customers when it comes to protecting their privacy. We only collect the data we need to make your purchases easier. You decide which data to provide us. By providing information to Azienda Agricola Bianchi SNC to receive better service, you help make Azienda Agricola Bianchi SNC better for everyone. We are committed to ensuring the protection and lawful processing of your personal data. With this data protection statement, we inform you in detail about our data processing.
Scope
This data protection statement applies to all commercial activities of Azienda Agricola Bianchi SNC Switzerland. The following data protection statement is available for the application process. Azienda Agricola Bianchi SNC may draw up a separate data protection statement for other activities if necessary. In the event of contradictions between this data protection statement and other applicable contractual or commercial conditions, the provisions of this data protection statement take precedence over the others. This data protection statement applies to both personal data already available and future data. By accepting the processing of your personal data, not only will your future personal data be processed in accordance with this data protection statement but also those we have already recorded. When we refer to the processing of your personal data in this data protection statement, we mean any operation carried out with them. This includes, for example, collection, recording, management, use, transmission, disclosure, or deletion.
We collect personal data to offer you better services, such as optimizing our stores, tailoring our products to customers' needs, personalizing communication with the customer - to allow you to find offers that suit your desires and receive less advertising - or to simplify operations during purchase or services for customers, so you can reach your goal sooner.
Why do we collect and process personal data
We collect and process personal data for various purposes, which can be summarized in the following groups. We may process your personal data, in particular, for one or more of the following purposes.
PRODUCTS AND SERVICES FOR CUSTOMERS
Preparation and sale of our products and services for customers;
processing of orders and contracts, including sending order and dispatch confirmations, delivery confirmations, delivery, and billing;
organization and execution of customer services;
organization and conduct of market research and opinion polls;
verification of customer solvency.
COMMUNICATION WITH CUSTOMERS
Preparation, administration, and conduct of customer communication by post and through electronic communication means;
CUSTOMER BEHAVIOR ANALYSIS
Optimization of stores and product offerings. This is done by detecting and evaluating individual and personal behavior of customers, as well as anonymously and by category, past and current purchase behavior in our stores, including the collection and analysis of location data, movement profiles, and shopping cart analysis
Recording and individualized analysis, or anonymously and by category, of customer behavior and past and present purchasing behavior in relation to the use of offers published on our online shop, mobile applications, or Internet platforms, multimedia portals, or social networks
Identification, classification, and individualized and personal analysis, or anonymously and by category, of current and potential needs and interests of customers
Positioning and individualized and personal analysis, but also anonymously and by category, of customer behavior and potential
Statistical analysis of customer behavior based on anonymized customer data
Comparison of new personal data collected on the customer with data collected in the past by us
Comparison of personal data with publicly available data and those acquired from third parties for the improvement of our database and customer behavior analysis.
Enrichment of profiles with third-party data consists, for example, of integrating data from the Federal Statistical Office, calendars, or geodata
Effective use of online and offline data by usefully combining existing records as a unified and target-oriented approach to improve marketing measures
DIRECT MARKETING
Streamlining processes, such as purchases or services for customers, and using feedback from customer behavior analysis for continuous improvement of our products and services for them
Abandonment of sending unnecessary advertising material in light of feedback from customer behavior analysis, in favor of individualized and personalized direct marketing
Personalized and customized adaptation of offers and advertising on our websites, mobile applications, or on our Internet platform channels, multimedia portals, or social networks
When we collect your personal data
We collect personal data when we have contact with you. The situations in which we have contact with you are numerous and include, for example, the following circumstances:
- Visit one of our stores
- Purchase or book our products in one of our stores or through our online shop
- Use one of our customer services
- Receive a newsletter or other advertising about our products
- Participate in one of our market research campaigns or in a survey
- Communicate with us or third parties through our website, our mobile apps, or offers on Internet platforms, multimedia portals, or social networks
- Communicate with us via phone, fax, email, voice messages, text messages (SMS), picture messages (MMS), video messages, or instant messaging
What personal data do we collect from you
First and foremost, we collect the personal data you provide to us, as well as those that are automatically or manually recorded during our contact with you. The data we collect depends on the individual case. We can, among other things, collect the following personal data.
DATA RELATED TO THE INDIVIDUAL:
Last name and first name
Address
Purchasing habits
Customer preferences and purchases
Delivery address
Billing address
Banking and credit card information
Language preferences
Phone number(s)
email address(es)
CUSTOMER ACTIVITY DATA:
Contractual data (including contract date, type of contract, object, counterparty, validity period, contract value, claims made under the contract)
Purchase information (including purchase date, location and time, type of purchase, quantity and value of goods and services purchased, shopping cart, purchase process interruption, payment methods used, paying entity, purchase history)
Customer service information (including product returns, complaints, warranty cases, delivery information)
Session data from visits to our website, our mobile applications, or our offers on Internet platforms, multimedia portals, or social networks (including visit duration and frequency, language and country preferences, browser and computer operating system information, IP addresses, search criteria and results, expressed ratings)
Location data during mobile device usage
Communication via phone, fax, email, voice messages, text messages (SMS), picture messages (MMS), video messages or instant messaging
How long do we keep your personal data
We keep your personal data for as long as we deem necessary or appropriate to comply with applicable laws or for as long as necessary to achieve the purposes for which they were collected. We delete your personal data as soon as we no longer need it and in any case at the end of the maximum retention period prescribed by law.
To whom do we disclose your personal data
We do not disclose your personal data to other companies outside of Azienda Agricola Bianchi SNC. Within Azienda Agricola Bianchi SNC, employees have access to your personal data only if necessary for the performance of their duties. We may transmit your personal data to third parties outside of Azienda Agricola Bianchi SNC for the exclusive use of technical services that we require to achieve the aforementioned purposes or our other commercial activities. Our service providers are contractually obligated to process your personal data exclusively on our behalf and in accordance with our instructions. We also require our service providers to comply with technical and organizational measures to ensure the protection of your personal data. If service providers are located in countries where applicable laws do not guarantee data protection comparable to that provided by Swiss law, we contractually ensure that the parties involved respect the level of protection guaranteed by Swiss law. We may also transmit your personal data if we deem it necessary to comply with current laws and regulations, in legal proceedings, at the request of courts and competent authorities, or in accordance with other legal obligations to protect and defend our rights or property. Under no circumstances do we sell your personal data to third parties.
How do we protect your personal data
We have appropriate technical and organizational measures in place to ensure the confidentiality and security of your personal data. We protect your personal data from unauthorized or accidental destruction/deletion, accidental loss, technical errors, falsification, theft, or misuse and from unauthorized modifications, copies, access, or other processing. However, you should be aware that transmitting information via the Internet or other electronic means inevitably involves risks, and therefore, we cannot guarantee the security of information transmitted through these channels. How we use cookies and analysis tools (Google Analytics) On our site, we use so-called cookies. These are small text files that are stored permanently or temporarily on your computer or mobile device during your visit to our site. Here, we would like to inform you about how we use cookies.
Why do we use cookies
We use cookies to ensure the functionality of our site, for example, for the functionality of the shopping cart. We also use them to find out what you like the most, to tailor our online shop to your customer requests, and to make your navigation as comfortable as possible. This way, the site can, for example, show the page you like to see (with even more relevant information) so that you don't have to search long during your next visit. We also use cookies to optimize our advertising. This way, we can show you ads and/or products that may be of particular interest to you. In any case, our goal is to set up our site in the most interesting way possible and to continuously improve our performance and your user experience.
How and which cookies do we use
We use cookies, for example, to temporarily store what is in your shopping cart or at what stage you are with your order. Cookies are absolutely necessary to offer you these services. In addition, functional cookies are used, for example, to temporarily save your login details, to ensure that your data is secure when you are logged in and that the site's image is consistent, or to offer support for live chats. We use performance cookies, for example, to increase site performance by reducing page loading times for pages you visit. Finally, we use goal-oriented cookies to allow you, for example, to share content and assign “likes.” Most of the cookies we use are automatically deleted from your computer or mobile device at the end of the session. We also use permanent cookies that remain stored on your computer or mobile device after the end of the session. If you visit our site again, the inputs and settings you prefer will be automatically recognized. These cookies are automatically deactivated at the end of the preset period. They are used to make our site easier to use, more efficient, and more secure. Thanks to these cookies, information specially tailored to your interests is displayed on the page. With the retargeting technology we use, we can specifically target those users who have already shown interest in our online shop and our products with advertising. We are convinced that displaying personalized, interest-based advertising is generally more interesting for the user than advertising without personal reference. Advertising media is displayed in retargeting based on cookie-based analysis of the user's previous behavior. In this, we collaborate with partner companies. Therefore, when you visit our site, cookies from partner companies may also be stored on your computer or mobile device. These cookies are automatically disabled at the end of the programmed period.
What data is stored in cookies
In the cookies we use, no personal data is stored. The cookies we use cannot be assigned to a specific person. When a cookie is activated, it is assigned an identification number.
How to prevent cookie storage
Most Internet browsers automatically accept cookies. However, you can set your browser to not accept cookies or to always ask before storing a cookie from a visited site. You can also delete cookies from your computer or mobile device using your browser's corresponding function. If you decide to deactivate our cookies or those of our partner companies, you will not see certain information on our site and will not be able to use functions that could enhance your visit.
How we evaluate log files
For technical reasons, every time you access our site, your web browser sends us a series of usage-related data. These data are stored in log files called log files. These are the following data related to usage: date and time of opening our site, IP address of your computer or mobile device, address of the Internet page from which you access our site, amount of data transmitted, and name and version of your browser. Evaluating log files helps us further improve our site and make it user-friendly, quickly find and resolve errors, and manage server capacities more efficiently. By using log files, we can determine, for example, times when our site attracts more interest and provide the appropriate data volume to allow you to use it to the best of your ability.
How we use Google Analytics for web analysis
We use Google Analytics to continuously improve and optimize our site. Google Analytics is a web analysis service from Google Inc. Google Analytics generates detailed statistics on a site's traffic and its origin, measuring conversions and revenues. Google Analytics uses cookies, saved on your computer or mobile device, to allow an analysis of our site's usage by our users. Information obtained with cookies about your use of our site, including your IP address, is anonymized with the corresponding settings and then transmitted to Google. Google uses the information obtained with cookies to evaluate your use of our site on our behalf, compile reports on site activities, and provide them to us for analysis purposes. Google may also transmit this information to third parties, as required by law or if such third parties process data on Google's behalf. Google will never associate your IP address with other stored data. You can prevent the installation and recording of cookies by adjusting the corresponding setting in your browser. However, we emphasize that in this case, you will no longer see some information on our site and that some functions that should improve your visit will no longer be available. By using this site, you consent to the processing by Google in the manner described above and for the purpose mentioned. More information on data protection at Google is available here: www.google.com/privacy
How we use social plugins
On our site, we offer recommendation buttons for the following social networks: Facebook, Google+, Twitter. They allow you to recommend the site's content you have selected to other Internet users through the respective social network and add it to your personal profile. The recommendation buttons are provided by social network providers. By placing these plugins on our site, the providers of the respective social networks also receive information that you have visited our site. If you are logged into one of the mentioned social networks during your visit to our site, the provider may assign it to your user account. If you do not want this assignment, we recommend that you log out of the social network before visiting our site. If you use the buttons, the corresponding information will be transmitted to the respective social network and stored there. More information about the purpose and scope of data collection, further processing and use of data, and setting options to protect your privacy are provided in the data protection guidelines of the respective providers:
Facebook: http://www.facebook.com/policy.php
Google+: http://www.google.com/Privacy
Twitter: http://www.twitter.com/privacy
You can prevent the storage of cookies with the corresponding settings in your browser (see instructions above).
Who we are (data controller)
The data controller is Azienda Agricola Bianchi SNC, via Röv 24, 6822 Arogno - Switzerland. Personal data that you transmit to us through a Swiss site of Azienda Agricola Bianchi SNC is collected, used, and processed by Azienda Agricola Bianchi SNC.
How you can view your personal data
You have the right to obtain information at any time about your personal data processed by us, request their correction or completion, object to their processing, or demand their deletion.
How you can contact us
If you want information about your personal data, if you want to notify us of an update, if you want to request deletion, or if you have questions about the processing of your personal data or this data protection statement, you can contact us at the following address:
Azienda Agricola Bianchi SNC
Corporate Data Protection Officer
Via Röv 24
6822 Arogno - Switzerland
Email: info@bianchi.bio
How we update this data protection statement
At our discretion and without notice, we may occasionally update, modify, supplement, or otherwise revise this data protection statement to process your registered personal data differently. We recommend that you regularly check whether our data protection statement has been updated.
Date: 06.11.2020
Version 1.0